Middle Vitale Murals

Painted by hand. Built to be seen.

Trusted by brands. Chosen for impact.
Tampa Bay RaysTampa Bay BuccaneersFacebookStarbucksMarriottL'OréalAccentureTD BankHyatt HouseDuke EnergyTampa FoundationFirst Watch
Selected commissions

Featured work

Six of the heavy hitters — the full body of work lives in the Featured Gallery.

Signature series

First Watch

An ongoing series of murals created for First Watch — more than 80 locations and counting.

First Watch mural
First Watch mural
First Watch mural
First Watch mural
34+ yrs
Painting professionally
Home · biz · brand
Every kind of wall
Any scale
Accent wall → full building
SHINE
Festival contributor
The full body of work

The Vault

Years of murals in one place — filterable and clean, so the good stuff isn't buried.

The journey
34YEARS

I'm the middle of the Vitale brothers. Following our grandparents' artistic tradition, we turned hand-lettered signs and storefront windows into a St. Petersburg family business — and after pitching a restaurant owner with a mural sketched on a paper napkin, we were painting walls all over Tampa Bay. Since 1992, that first mural has grown into work for the Tampa Bay Rays, the Buccaneers, L'Oréal's SalonCentric, Facebook, schools, homes and businesses across the country — and a real hand in making St. Pete a world-class arts city.

Today I paint as Middle Vitale Murals, based in Texas, still pulling in the Vitale Bros crew for the big ones. Solo on the brush when it's right — with a team that scales to the job, whether that's one extra set of hands or ten, for large-scale and commercial work. I've helped with organizing and facilitating the SHINE Mural Festival and love teaching mural techniques through workshops and demos.

That range — every kind of surface, any scale — also led me to build tools and apps that help artists and clients visualize projects and kill the guesswork. Walls or software, the goal's the same: work people can't stop looking at.

Built by an artist, for artists

The Apps

34+ years on the wall, turned into tools that help artists and clients visualize projects and kill the guesswork.

MuralView2
AR mural placement — drop your artwork on the real wall to trace it, and share a live feed so your client sees it in place before you paint.
● LiveApp Store
ArtistView2
The same AR tracing, built for fine artists on canvas and tattoo artists on paper — dialed in for smaller-scale work.
● LiveApp Store
ViewThru
An AR precision tool that shows drill and cut target points straight through the wall.
Almost liveComing soon
Swatchy
Pulls paint colors from your artwork, tells you amounts per color, turns art into one-tap outlines, and advises on wall prep.
Almost liveComing soon
Trusted by

Clients & Partners

Live
Straight from the wall

Latest on Instagram

New work, in-progress shots, and time-lapses — auto-synced from @middle_vitale_murals. Post to the ’gram, it lands here.

Booking 2026

Got a blank?
Let's fill it.

Homes, storefronts, lobbies, gyms, offices — if it's a surface, it's a canvas. Tell me about the space and I'll bring the vision.

Start a project