Painted by hand since 1992.

I'm the middle of the Vitale brothers. Following our grandparents' artistic tradition, we turned hand-lettered signs and storefront windows into a St. Petersburg family business — and after pitching a restaurant owner with a mural sketched on a paper napkin, we were painting walls all over Tampa Bay. Since 1992, that first mural has grown into work for the Tampa Bay Rays, the Buccaneers, L'Oréal's SalonCentric, Facebook, schools, homes and businesses across the country — and a real hand in making St. Pete a world-class arts city.

Today I paint as Middle Vitale Murals, based in Texas, still pulling in the Vitale Bros crew for the big ones. Solo on the brush when it's right — with a team that scales to the job, whether that's one extra set of hands or ten, for large-scale and commercial work. I've helped with organizing and facilitating the SHINE Mural Festival and love teaching mural techniques through workshops and demos.

That range — every kind of surface, any scale — also led me to build tools and apps that help artists and clients visualize projects and kill the guesswork. Walls or software, the goal's the same: work people can't stop looking at.